Brian Turner appointed Stoves Ambassador by Glen Dimplex Home Appliances
Top chef Brian Turner, has partnered with Glen Dimplex Home Appliances as brand ambassador of Stoves, bringing together two prominent British cooking icons.
The classically trained Yorkshire chef and TV personality will make public appearances, conduct cooking demonstrations, host exclusive media events and support the Stoves products at a series of key consumer, and trade shows throughout 2008.
In addition Brian will be actively involved in new product development, working closely with the design team to bring his extensive experience of working kitchens to the design process. To assist in driving traffic to the Stoves website, Brian will also develop a series of interactive recipes specifically for the brand which will be available as podcasts or to be downloaded directly from the site.
Brian will promote the flagship products of the brand’s range – the unique Genus oven and Accolade, a collection of more than 70 built-in appliances across a wide range of sizes and specifications. He will also promote the brand’s collection of range cookers, including ‘Flavours’, a collection of brightly coloured ranges. To support the products at a retail level, Brian will also attend a number of ‘Retailer Days’ to promote his alliance with the brand and allow customers to give their feedback on the products.
Denver Hewlett, Chief Executive of Glen Dimplex Home Appliances said: “Brian’s signature is his flair for creating modern British classics - traditional dishes with a twist. We felt that his cooking style, and his prominent media profile, would make him an ideal brand ambassador for Stoves – quite simply a partnership made in kitchen heaven. He is passionate about getting people back in the kitchen and making the cooking process more enjoyable, and that is something that is very important to us as a brand.
Denver continues, “It is a fantastic accolade to us, and to the quality of our products, that he has agreed to be our ambassador and we are looking forward to having him on board.”
Brian Turner commented: “The partnership began for me when I was asked to be involved in the Stoves product unveiling back in September. I was extremely impressed by the appliances, both their look, and more importantly, their usability.
I am looking forward to working with the team at GDHA to further develop their innovative products to ultimately encourage the people of Britain to get back into their kitchens ready to get cooking!”
For further information about Glen Dimplex Home Appliances visit www.stoves.co.uk or call 0844 24 84 147.
ENDS
F or media enquiries please call Eloise Garrett or Nikki Dyer at Lucre Communications on 0113 243 1117 or email GDHA@lucrecommunications.com